Subscriptions & direct sales
DuftCirklen.dk
A flexible fragrance destination combining authentic perfumes, carefully selected alternatives and reusable atomisers.
Visit the websiteDanish fragrance company
We build brands with room to grow.
VX Fragrance Group brings together product development, distribution and direct sales across fragrance and beauty.
Explore our portfolio
VX Fragrance Group ApS · Denmark
One group. Several distinct concepts.
From the first idea to the product reaching the customer, we work across the entire value chain.
Product first
We stay close to the fragrance, packaging and detail — from the first sample to a product ready for the customer.
Built for the market
Brand, sales channel and logistics are considered together, so strong ideas also work in real commerce.
Brands & concepts
Each brand has its own identity. They share one simple idea: good products and experiences should be easy to understand, choose and return to.
Beauty, skincare & fragrance
Elarvi
A new beauty destination bringing together makeup, skincare, body care and fragrance in a broad and inspiring selection for everyday rituals, personal indulgence and special moments.
Makeup · skincare · body care · fragrance
Korean skincare & K-Beauty
KGlow
A clean, straightforward K-Beauty destination with carefully selected Korean skincare and practical routines for everyday life.
Korean beauty · carefully selected
Visit the websiteEvents & fragrance experiences
The Perfume Bar
An elegant mobile perfume bar by Duftbaren for weddings, private parties and corporate events, where guests explore selected fragrances and take home a personal favourite.
6 or 12 fragrances · personalised host bottle
Visit the websiteFuture essential-oil destination
Naturolien
An upcoming destination for essential oils, safe use and inspiration for consumers, sauna masters, spas, clinics and manufacturers.
International reference by VX Fragrance Group
MyScentCircle
VX Fragrance Group's multilingual, independent fragrance reference makes it easy to find the exact perfume, explore documented alternatives and discover scents with a similar fragrance profile.
Originals · verified alternatives · similar fragrance profiles
Visit MyScentCircleB2B & business solutions
VX Business
VX Fragrance Group's dedicated entry point for retailers and business customers, offering fragrance, K-Beauty, private label, corporate gifts and The Refill Collection – our solution for professional fragrance retail and refills.
Fragrance · beauty · private label · corporate gifts · refills
Visit VX BusinessOur international fragrance brand
DESIRE. POWER. LEGEND.
VORXAZ
Modern luxury created in limited Bottle Series, bringing originality, precision and confidence to every release.
You choose the fragrance. VORXAZ chooses the bottle.
Discover VORXAZDistribution
KOSY MOSY
A broad fragrance house introduced by VX Fragrance Group to new customers and retail partners.
Retail & gifting concepts
Selina Copenhagen
Curated fragrance and gifting concepts developed for physical retail and online sales.
Visit the websitePartnerships
A straightforward route from idea to market.
Distribution and retail partnerships
Private label and OEM concepts
Product development and brand building
E-commerce and subscription models
Events and personal fragrance experiences
K-Beauty and curated beauty concepts
Contact
Shall we create something together?
We welcome conversations with retailers, manufacturers and partners who see the same opportunities in fragrance and beauty.
VX Fragrance Group ApS · Denmark